THE BON
“The Bon” is a new coffee catering business aiming to provide the optimal coffee experience for events, parties, and family gatherings. The Bon seeks to establish itself as the go-to choice for premium coffee catering in the local market. Their primary target audience includes event planners, corporate professionals, and individuals seeking coffee experiences for their special occasions. Our mission was to establish a strong unique visual identity and cohesive brand presence across all touchpoints.
Areas: Branding, social media, packaging, advertising
Coffee catering can feel repetitive—same setups, same blends, same forgettable experience. The Bon changes that. Named after the Arabic word for ‘coffee bean,’ it represents the essence of great coffee, designed for people who appreciate quality.
Everything, from the beans to the presentation, is carefully considered. The brand voice reflects that: knowledgeable (in-the-know), thoughtful (in-tune), and always raising the bar (in-opposition to ordinary coffee catering).
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