QAK Charity Race
Qatar Academy AlKhor (QAK) - part of Qatar Foundation (QF), hosted a charity run reinforcing values of generosity and social responsibility among students while promoting an active lifestyle. We were honored to be part of the this initiative and design the event's branding.
Our aim was to bring its mission to life, capturing the energy of sport, community, and giving. From race bibs to eye-catching medals, every detail was designed to inspire participation and excitement. Vibrant colors and bold typography made the event feel dynamic and unforgettable, leaving a lasting impression on runners and supporters alike.
Areas: Event Branding
The process began with brand discovery, identifying key themes that would shape the race’s identity—community, fitness, and social impact. From there, a creative concept was developed, ensuring the visuals aligned with the event’s purpose. A bold yet inviting design language was chosen, incorporating strong typography, dynamic colors, and engaging graphics to reflect the race’s energy.
Key branding elements included medals, inflatables, race bibs, backdrops, flags, and lamp post designs, all crafted to create a cohesive experience. A critical consideration was maintaining consistency across all touchpoints.
Through this structured approach, the branding not only enhanced the race’s visibility but also strengthened its impact, making it an event that resonated with both participants and the wider community.
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