The world is constantly changing, and brands need to change with it. Even if your logo stays the same, your brand is interacting with a changing environment and audience. If you don't keep up with the changes, your brand could become irrelevant or obsolete. Sometimes, rebranding your company is the best way to stay relevant.

Your brand is not just a logo. It is your identity, your promise to customers, and your actions.

Rebranding is a major change that businesses make when they want to drastically change their image. This could be for a number of reasons, such as going from a startup to a scale-up, merging with another company, or changing their business mission. A rebrand is not something that should be done lightly, as it requires a complete overhaul of the brand identity.

The first step in rebranding is to develop a long-term brand strategy. This will define what the brand stands for, where it is going, and who it is for. The answers to these questions will determine how the brand looks, sounds, and behaves in the future.

A smart brand is constantly evolving

Here are some examples of smart brands that have changed their branding over time:

• Nike changed its logo in 1971 to reflect the company's new focus on performance.
• Coca-Cola changed its logo in 2009 to make it more modern and appealing to a younger audience.
• Apple changed its logo in 2013 to make it more minimalist and elegant.

These are just a few examples of how smart brands have changed their branding over time. By being willing to change, these brands have been able to stay relevant and continue to connect with their customers.